So the world is changing bit by bit and rules are being rewritten, same is the case with advertising. For what it’s worth advertisers have completely saturated all available spaces and mediums including billboards, displays, standees, building facades etc. to such a great extent that today there are only a few handful messages that a consumer notices cutting thru all the clutter.
But what about the free space up above, to that most would say blips and balloons, well we do use them as advertising mediums but tell me how many of us remember a real cool blip or balloon ha, maybe something in an eye catching colour or maybe even a new shape, well to be honest i haven’t, so being a normal individual on the street, can safely say they haven’t made such a serious impact.
That’s where flogos help,
Now so what are these flogos and how can i use them efficiently in marketing a product……
Well they are made of nothing but a soapy formulation or air and helium and can be made in various sizes and shapes, interesting ha well not only that they can be made to fly at particular heights and have a life ranging from a few min’s to an odd hour, none the less think about it, you look in the sky while waiting for your turn to enter the stadium or movie theatre or just while you are strolling around the street and you see a cloud in the shape of logo, it’s bound to catch your attention isn’t it.
That’s where this medium can be used for advertising, maybe a bat hovering above the next cricket tri series or the next IPL match or maybe a large Ganesha during the upcoming Ganesh Chaturthi festival or say a big M for McDonalds, well the possibilities are endless.
That gets me thinking about another aspect- Ambush marketing
So for all those who don’t quite understand what i am talking about. Well ambush marketing is simply someone taking credit for an event which they haven’t sponsored or have nothing to do with.
Like the Olympic at Atlanta in 1996, where most people thought that Nike was the official sponsor of the games due to the fact that Nike was plastered on all the billboards around the stadium and had erected towers just outside the stadium to mislead people into believing that there were indeed associated with the games, whereas truth be told the official sponsors of that event were Addidas.
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So what do the associations do to prevent such fraud, well they impose rules, such as blocking all billboard sites near a stadium so that no other company other than the official sponsors get any presence and well not allowing people wearing particular logos on them or consuming particular soft drinks within the stadium premises and the likes. Well all that is understandable but how does an association stop a company from releasing their very own flogos hundreds of feet above.
However coming back to flogos well i think of them as very interesting because they could be used as efficient marketing tools specially targeting children, remember our days as kids where we looked up at the sky searching for a familiar shape within the array of clouds only this time they will see their favourite brand of chocolate or even a superhero promoting the new batman movie hovering above them.
Well truth be told flogos do come across as a very efficient outdoor medium to promote an event or even a festival, due to their short life they may have their limitations none the less in terms of visibility they would def do a swell job.
Well yes to end on a high note, for all the environment friendly people out there flogos are organic and thus non-polluting.
